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From Beyonce to Elvis, here’s the ugly truth about why we worship celebrities

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Celebrity worship is an illness as well as a cultural phenomenon, which began in earnest thanks to pop icons like Elvis Presley (Picture: Getty)

If billionaire TV personality Donald Trump’s rise to power has taught us anything, it’s that 2016 is the year of the celebrity.

If you ask us, Trump — who has appeared in dozens of TV shows including his own, The Apprentice — probably thinks of himself as a true American idol, an Elvis Presley figure, rather than a political liberator.

From Trump to Kim Kardashian, celebs are increasingly central in our everyday lives. And it does make you wonder — have things changed that much since the days of Beatlemania, or Elvis Presley’s megastardom? And if not, what… Read the full story


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