Scratch and sniff viewings of the 90s movie classic Matilda will be hitting cinemas this month.
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Wow. Did somebody say nostalgia?
Whether you’re a butcher, or baker, or a candlestick maker, or even if you’re only really good at making jello salad, there is no way that this doesn’t excite your inner child.
For the very first time, the 1991 adaptation of Roald Dahl’s classic book Matilda, is being brought to audiences on the big screen and it looks like it’s gonna be one seriously awesome interactive cinematic experience.
The family favourite will be screened with a scented twist where audiences are given a special scratch card holding ten scents. They will then be prompted to break the seal on each one at key scenes in the film for the perfect immersive cinema experience.