Universal Pictures are now tailoring movie trailers to appeal to different races.
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EXCLUSIVE: Ice Cube V O’Shea Jackson Jr… who knows Straight Outta Compton’s raps better?
At South by Southwest Festival, in Austin, the studio’s marketing chief Doug Neil bragged about the fact they created Straight Outta Compton ads specifically to appeal to the ‘general population’ – non-African American and non-Hispanics.The film tells… Read the full story
